Albertson Performance Group

What is a Marketing-Qualified Lead – MQL

What is a Marketing-Qualified Lead - MQL A stage in the Demand Waterfall In marketing automation a marketing qualified lead is a term commonly used to describe a stage in the demand “waterfall”. The term “waterfall” is a metaphor for key funnel stages coined by SiriusDecisions. Provides Distinction Smart marketing automation and sales lead generation [...]

3 Sources of Upset in People

3 Sources of Upset in Human Beings Managing Expectations – A Key Marketing Automation Skill Over the last twenty years we’ve asked people to let us know if they can find any other source of upset in human beings and eventually every upset we have ever heard about has fallen into one of the following [...]

3 Marketing Automation Readiness Points

Marketing Automation Readiness; #1 of 11 Are You Ready to Implement Marketing Automation? Success Insurance This is the first in an 11 part series of a marketing automation readiness checklist we at Albertson Performance Group take our clients through to help assure their success. We can and do start programs without some pieces of this [...]

Marketing Automation Market Share

A Marketing Automation Surprise for Some Eloqua at #1 is no surprise. InfusionSoft at #2 will surprise some because of all the noise Marketo makes. When my inner geek comes out it begs for Eloqua.

Content and the Status Quo

Marketing Automation and the Status Quo Buying Process Impact on Messaging We all know about using pain points and aspirations as focal points for marketing messages. Those often work for those who have decided that it is time for a change and are in active search for a solution.

Key Players & Marketing Automation

Key Players and Marketing Automation Poker and Marketing Automation? How to Get Prospects to Listen B2B Marketing automation is all about getting the right message to the right people at the right time. Organizing your ideal prospects into those who are key players aka those who make of the decision making team for what you [...]

13 Marketing Automation Mindset Questions

13 Marketing Automation Mindset Questions Answer These 13 Questions to Pull Ahead of Your B2B Competition The major stages of my ideal prospects buying process (see example below) are: The top five friction points (examples below) in this buying process are: My prospect’s three biggest frustrations related to our product or service are ___, ___ [...]

10 Lead Management Wins

10 Lead Management Wins Without Lead Management Time and Money are Wasted Do more with less labor and cost. Higher marketing accountability and ROI through tracking and better decision making information. More sales, bigger sales and longer lifetime value through nurture and prioritization of sales efforts. Win more sales by faster follow up on sales qualified [...]

9 Return on Investment Marketing Tips

9 Return on Investment Marketing Tips Enhance Market Penetration Strategy and Tactics for Better ROI Fix the following 9 B2B Marketing Automation issues and you’ll see your ROI improve immediately: One: Limited market visibility: Most B2B companies have just 5% to 25% of their high priority targets fully identified in their marketing/CRM database and tell [...]

9 Reasons To Use Marketing Automation

9 Reasons to Use Marketing Automation 1. Marketing Accountability - you will be able to see how each investment performed. 2. Automate Marketing Process – automation does some aspects of marketing better, faster and cheaper than people can such as sending sequential emails, changing lists, responding to requests for content. Marketing automation can easily do some [...]

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What is a Marketing-Qualified Lead – MQL

3 Sources of Upset in People

3 Marketing Automation Readiness Points

Marketing Automation Market Share

Content and the Status Quo

Key Players & Marketing Automation

13 Marketing Automation Mindset Questions

10 Lead Management Wins

9 Return on Investment Marketing Tips

9 Reasons To Use Marketing Automation

60 Days to New Business

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