This is the third of 11 segments of a marketing automation readiness checklist.
Key Player Map – Do you have a map of all members of the buying committee for your product or service?
What Bad Thing Can Happen if You Don’t: You won’t be communicating with all the people that buy what you sell.
Customer Buying Process — Do you know how the prospects buy what you sell?
What Bad Thing Can Happen if You Don’t: The sales cycle will be slow if it happens at all.
Customer Pains & Aspirations (Questions) — Do you know where it hurts?
What Bad Thing Can Happen if You Don’t: They will think you are irrelevant.
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Are you ready to enhance your marketing automation program for more revenue and better ROI? Contact Eric at 503-635-2319 or firstname.lastname@example.org