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Marketing Automation Readiness Points; #3 of 11

B2B Lead Generation, Marketing Automation

How Do They Buy?Marketing Automation Readiness; #3 of 11

Customer Perspective

This is the third of 11 segments of a  marketing automation readiness checklist

Key Player Map – Do you have a map of all members of the buying committee for your product or service?

What Bad Thing Can Happen if You Don’t: You won’t be communicating with all the people that buy what you sell.

Customer Buying Process — Do you know how the prospects buy what you sell?

What Bad Thing Can Happen if You Don’t: The sales cycle will be slow if it happens at all.

Customer Pains & Aspirations (Questions) — Do you know where it hurts?

What Bad Thing Can Happen if You Don’t: They will think you are irrelevant.

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