Marketing Automation Services for
Technology and Service Companies

What is Lead Scoring’s Impact

B2B Lead Generation, Lead Management

What is Lead Scoring’s Impact

Behavior is the Key

As a results of a long term program generating 40 to 120 confirmed and qualified appointments each month for a medium sized global medical device company we found the following:

 145% more likely to convert to and show up for an appointment… if they opened an email from us before we called them.

423% more likely to convert to and show up for an appointment… if they opened an email and responded to an offer.

922% more likely to convert to and show up for an appointment… if they if they opened an email,  responded to an offer and opened 2 or more of the nurture emails.

Nothing Fancy

It was a good product in a very competitive market. Of those that showed for the appointment (we only got paid if they actually showed up and were qualified) the sales team was able to close 25% for revenue.

The Impact of Lead Scoring

Salespeople will follow-up on well scored leads because they can get the appointment and often the sale.

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