Marketing Automation Readiness; #10 of 11
Marketing & Sales Alignment
Lead scoring that sales trusts enough that they follow up on a high percentage of marketing’s leads is a product of marketing and sales alignment. This is a top strategy for increasing revenue.
What Bad Thing Happens if You Don’t Do It? Sales will be far less likely to follow-up if they aren’t sure of how interested in buying the leads are.
Sales & Marketing Alignment – Are the marketing and sales team are aligned and are they maintaining that alignment through weekly meetings? Is marketing producing leads that sales are following-up on 80% of the time?
What Bad Thing Happens if You Don’t Do It? You’ll give up 50% or more of your revenue potential from marketing automation and sales lead generation.
Get the Marketing Automation Readiness Checklist:
Are you ready to enhance your marketing automation program for more revenue and better ROI? Contact Eric at 503-635-2319 or firstname.lastname@example.org