Marketing Automation Readiness; 8# of 11
Content Delivery Drives B2B Marketing Automation
When Matters As Much As What
You don’t care about snow tires when sunning yourself in July at the beach. Your prospects only care about the best content when it is delivered at the right time and in the right way.
Editorial Calendar – Do you have one and are you using it?
What Bad Thing Happens if you Don’t? Your life will be chaotic and your prospects won’t engage as well.
Offer Plan – Do you have offers that get people to act? Are these offers arrayed across the UACT stages? (Unaware, Awareness, Consideration, Transaction)
What Bad Thing Happens if you Don’t? Your prospects won’t engage and move forward in the buying process.
Content and Offer Development Schedule – Do you have a schedule and plan?
What Bad Thing Happens if you Don’t? You won’t have what you need when you need it to fee the Editorial Calendar.
Content Deployment – Do you have a plan to deployment plan?
What Bad Thing Happens if you Don’t? You won’t deliver you at the right time or in the right places.
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Are you ready to enhance your marketing automation program for more revenue and better ROI? Contact Eric at 503-635-2319 or email@example.com