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Archive of ‘Value Proposition’ Articles

Mafia Offer

They laughed when I said Mafia Offer but when the  b2b leads and sales started to climb… Powerful offers are the backbone of effective b2b lead generation and achieving a high close rate on those leads. For most offer creation is a combination of a bit of science and lots of “art” that produces unpredictable [...]

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The Right Value Proposition

The Right Value Proposition – easy to say and hard to do Most of us agree with the right value proposition is critical to b2b lead generation and business growth. The big question is how to do it so works. Here are the four components of a powerful value proposition we have found to work [...]

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Let B2B Sales Leads be EASY

Let B2B Sales Leads be EASY B2B lead generation should be brutally simple. Despite this B2B companies struggle, stagnate and die almost every day because they can’t get it right. Why? Remember, a b2b lead is just a prospect who has responded to your communication by accepting your offer. In essence, they have raised their [...]

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