How to Construct a Simple Marketing Automation Campaign
In this detailed, step-by-step guide, you’ll see how we implement highly successful marketing automation campaigns, specific to Act-On:
- Getting management on board and sales aligned with your goals;
- Conducting market research and getting establishing your data parameters;
- Determine your optimum lead generation approach;
- Planning and scheduling all your content, from E-mails to special reports and lead-nurture messages;
- And everything you need to do, in the order it should be done, to launch your Act-On campaign.
It’s quite possible to get your first marketing automation campaign up and running in 60 days or less. Just follow the instructions in this guide and watch the magic happen. Getting started with marketing automation doesn’t have to be complicated. You can easily add nuances and complexities later, but the most important thing is to have a quick success under your belt!
This guide will show you the way to almost instant success with marketing automation.
“I’m an old school company president, so I was highly skeptical about this marketing automation stuff. I was wrong. It worked for us to the tune of 600% growth in qualified leads since we started the program. This report lays out the ‘Why, what and how’ of marketing automation better than anything I’ve seen to date, and does so in a way my team could actually put into action the next day.”
~ Bill Dann, President, Professional Growth Systems